I am hosting this guest post in my blog to support my friend Minu Marie Mathew on her new brand, ART-ery. I find her entrepreneurial spirit really inspiring and I wish her all the very best.
The brand is called “ART-ery” and deals with fashion jewelry primarily. We’re a woman-centric brand and we want our name to become synonymous with women who stand up for themselves. Our goal is to showcase the fact that every woman is beautiful as she is without having to make any change. We want to let a woman express her inner personality with a piece of artistic jewelry that resonates with her personality.
Our products themselves are handpicked and in some cases handcrafted with materials sourced both domestically and internationally. Presently we have categories: Neckpieces, Earrings, Ear Cuffs, Arm Cuffs, Bangles, Bracelets, Anklets, Headbands, Finger Rings and Home Décor. Each product has some artistic sense behind it and we’re very focused on individuality. On the business front at this point of time we’re a Facebook store and we have participated in several exhibitions as well.
Why the name ART-ery :-
More often than anything we get asked the question “Why the name ART-ery?” Usually the question is followed up with an assumed interpretation of what the brand name could signify. Now while we love the zest and effort behind these guesses, we think it’s time we told the tale of ART-ery.
When we started the brand, we commenced our Facebook page with the brand message “Express your inner self with a piece of ART and celebrate the woman in you”. Besides serving us as a tagline, that little summary is the essence of who we are and why we started this brand.
The words ‘Fashion’ and ‘Style’ are often misunderstood as qualities possessed by people who buy designer labels or read high-street magazines. That isn’t what ART-ery is trying to provide. We think your inner self is beautiful, stylish and fashionable. We don’t want to do anything to change that, we wouldn’t dare! We’re here to help you find that inner self. There’s fashion in your blood, fashion in your arteries! And that is the message behind the name ART-ery.
The added emphasis on the word “ART” in our name denotes that we’re extremely selective when it comes to our product range. We’re simply a place that takes pride in housing and appreciating art. Our products are handpicked or handmade to be statement pieces that let a woman be herself. Every woman being beautiful and unique requires every product to be crafted beautiful and unique. With a range that spreads across necklaces, rings, earrings, bangles, anklets, bracelets, arm cuffs, headbands, home décor and more, we meticulously ensure that each of our products embody art, style and elegance.
Our vision for ART-ery is to embrace diversity and everyone’s individual style. Fashion is something that’s already in you, be proud to celebrate who you are!
Website – www.art-ery.in
Facebook – www.facebook.com/ShopARTery
Craftsvilla – www.craftsvilla.com/shopartery