Monthly Archives: November 2015

Purer Than Gold & Sparkling Than Diamonds

He stood on the deck sipping a cup of hot coffee, it was a cold and breezy morning and his ship was sailing somewhere on south pacific. The combination mist and mast reminded Varun of titanic movie and his better half. He missed Shivani a lot and cursed his marine engineer job that caused the distance, they were married just for 4 months when he left for the voyage. He dreamt of her, hugging him from behind, until a beep from his mobile disturbed him. With frustration he shouted “OMG, can’t I even dream of being with my wife” and lazily took out the phone from his pocket and it read “5 more days for anniversary”. He sighed, being well aware of his awesome memory, he added multiple anniversary reminders on the day of his wedding and that’s what gonna save him. He was supposed to get sign off a month back and spend time with his wife, but his replacement got delayed due to some emergency and still got stuck here. Again he cursed himself, this reminder is of no use as the ship left the port just couple of days back and it would take another 10 days to reach the next port.

After a deep thought, he decided to order something online for her. But, he always wanted to gift her some jewelry on their 1st anniversary and even saved some money for the same. Something struck his mind and he rushed to his captain’s cabin.

Varun: Hi Captain (in a panicking voice)
Captain: Is something wrong with the ship, I had never seen you like this.
V: Captain, need your permission to use the SatPhone.
C: Any Emergency?
V: Not emergency, But Kinda important and personal.
C: Don’t take much time, you know it costs a lot.
V: Aye Captain, Thank You.

After searching his contacts he called his friend who is a famous fashion blogger

Varun: Hello, Hi it’s Varun here.
Friend: Dei, You alive?, what a wonder you have called, haven’t heard from you since your marriage.
V: Sorry ya, was kinda busy.
F: Okie Okie, Where you calling from? Back to chennai?
V: No No, I am still floating on the water, look, I am using satphone, can’t talk much, called you for a small help.
F: Tell me , tell me.
V: My 1st anniversary is on way in another 5 days and I want to gift my wife some jewellery, unfortunately still got stuck here, few months back you posted about one online jewellery site na.
F: Yeah, Stylori ah ?
V: I don’t remember the name an all, tell the site address, let me try.
F: Note it da, it’s 
V: One more thing, How about the quality an all?
F: Don’t worry about quality an all, i myself had purchased from there, more than that, you know NAC Jewellers na, it’s their online wing only.
V: Then Ok, Will you help me choosing? , I am bad at all those and you know that.
F: No No, Your wife, you choose. and get me something when you are back da.
V: Hello… Hello… Hello… Think signal is dropping. Thanku Thanku.
F: Thu, You never change, bugger.

Again He rushed back to his captain’s cabin.

C: What’s now Varun?
V: Captain, need your terminal to access internet.
C: What ? !! Don’t tell me that you want to update your facebook status and check in in pacific ocean.
V: No Captain, Want to order something online for my wife and just realized that my 1st anniversary is just 5 days ahead.
C: Wow, congrats man, I understand, I know it’s really difficult and really sorry for still keeping you on the board, but have no other go. Wait will set it up, then you can go ahead and use it.
V: Thanks Captain.

Before going ahead, he spent sometime in deciding what to get her, then he narrowed in his mind to get a pendant and a set of earrings for her. Then, he opened in his browser and browsed the numerous options. With no prior experience in buying jewellery, few educational articles regarding grading gold and diamond helped him to a greater extent. He was also glad about their “no questions asked” return policy as he feared her rejection towards his selection. He selected pendant and earrings that reflects her personality, modern yet simple. Then he customized Gold and Diamonds for their grade by choosing the best quality available and added them to the cart, his heart always wanted to get the best for her. What could have made him merrier than the discounts and option to send it as a gift with a special message to her. He wrote “Sorry, I couldn’t find anything more purer than your love and more sparkling than your smile to gift you. I tried my level best and this is all I could get. I Love You, I Miss You”. He made payment using his Credit Card to complete the order and closed the browser window with a big smile on his face.

He couldn’t call and wish her on their anniversary, so he called her 5 days later when the ship got to the port.

Varun: Hey, Happy Anniversary.
Shivani: It’s not yet anniversary sir, you was with me only for 4 months (Laughter), I really miss you. Wish you were around.
V: Same here, got my gift? like them?
S: Yeah, they are lovely da. I’m so happy. They made me to miss you more.
V: So, where’s my gift?
S: Awaiting for you at home, come back soon.
V: Yeah, I will..

Their conversation got extended for more than an hour. Let’s not shamelessly eavesdrop their private conversation.

Couple of weeks later, Varun got replacement and got signed off from his work. To surprise her, he reached home without giving her a single clue. He rang the doorbell and she got completely flabbergasted seeing him at the door steps. She jumped out of joy, pulled him straight, hugged him tight and kissed him right. He noticed her wearing his gifts, the pendant and the earrings, not only that, he also noticed the tears of joy run down her cheeks. He whispered to her, “Why are you wearing this now?”, She replied, “I missed you a lot, I feel like you being with me when I wear them, that’s why” and smiled at him. Again he realized, there is nothing as pure as her love and nothing as sparkling as her smile.

This entry is a part of the Stylori-Jewellery from the Heart contest, It’s just a mere attempt to amalgamate Style, Love and Story reflecting the brand itself.


organised in partnership with The Chennai Bloggers Club, Which I am proud to be a part of.


Though this post is about online jewellery, I dedicate this to all of them who work away from their families.

I Heart ART-ery

I am hosting this guest post in my blog to support my friend Minu Marie Mathew on her new brand, ART-ery. I find her entrepreneurial spirit really inspiring and I wish her all the very best.


Brand Message:-

The brand is called “ART-ery” and deals with fashion jewelry primarily. We’re a woman-centric brand and we want our name to become synonymous with women who stand up for themselves. Our goal is to showcase the fact that every woman is beautiful as she is without having to make any change. We want to let a woman express her inner personality with a piece of artistic jewelry that resonates with her personality.
Our products themselves are handpicked and in some cases handcrafted with materials sourced both domestically and internationally. Presently we have categories: Neckpieces, Earrings, Ear Cuffs, Arm Cuffs, Bangles, Bracelets, Anklets, Headbands, Finger Rings and Home Décor. Each product has some artistic sense behind it and we’re very focused on individuality. On the business front at this point of time we’re a Facebook store and we have participated in several exhibitions as well.

Why the name ART-ery :-

More often than anything we get asked the question “Why the name ART-ery?” Usually the question is followed up with an assumed interpretation of what the brand name could signify. Now while we love the zest and effort behind these guesses, we think it’s time we told the tale of ART-ery.

When we started the brand, we commenced our Facebook page with the brand message “Express your inner self with a piece of ART and celebrate the woman in you”. Besides serving us as a tagline, that little summary is the essence of who we are and why we started this brand.

The words ‘Fashion’ and ‘Style’ are often misunderstood as qualities possessed by people who buy designer labels or read high-street magazines. That isn’t what ART-ery is trying to provide. We think your inner self is beautiful, stylish and fashionable. We don’t want to do anything to change that, we wouldn’t dare! We’re here to help you find that inner self. There’s fashion in your blood, fashion in your arteries! And that is the message behind the name ART-ery.

The added emphasis on the word “ART” in our name denotes that we’re extremely selective when it comes to our product range. We’re simply a place that takes pride in housing and appreciating art. Our products are handpicked or handmade to be statement pieces that let a woman be herself. Every woman being beautiful and unique requires every product to be crafted beautiful and unique. With a range that spreads across necklaces, rings, earrings, bangles, anklets, bracelets, arm cuffs, headbands, home décor and more, we meticulously ensure that each of our products embody art, style and elegance.

Our vision for ART-ery is to embrace diversity and everyone’s individual style. Fashion is something that’s already in you, be proud to celebrate who you are!

Stay Connected.
Website –
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Craftsvilla –